Case study · Mother Earth Products
Newsletter program
A monthly email that gets read and clicked.
HubSpotEmail designCopywritingAnalytics
← All work
24newsletters, Oct 2024 to Sep 2026
51,000+emails delivered
99.7%delivery rate
821clicks tracked in HubSpot
Figures from HubSpot, Monthly Newsletter Campaign.
What I did
I've helped put the monthly customer newsletter together since 2018, and in my last two years I wrote, designed and sent it in HubSpot.
Nearly every issue goes only to engaged contacts, with unengaged contacts left out. It sends at the same local time for every reader, early in the month.
How an issue is built
- A header image with a Shop Now button, matched to the month or the featured product.
- A short, friendly welcome and a few short blurbs, each linking to a product.
- Article cards from the company blog: an image, a title, two or three sentences and a link.
- The month's sale with its code, then product tiles with Shop Now buttons.
- A free-shipping banner and the footer.
Three of the best-performing sends
Scroll each one to read the whole email. These are captures of the sends as they appeared in HubSpot.
You're Going to LOVE these discounts and recipes!
Feb 2023 · 40.2% open · 6.1% click
The New Year Means New Recipes and Savings!
Jan 2023 · 38.8% open · 5.5% click
Unwrap February's Gifts: Exclusive Insights & Offers Inside!
Feb 2024 · 36.7% open · 5.3% click
Results
Open rates above 36% and click rates above 5% on these sends. Judge a send by its clicks first, since mail apps can inflate opens.
| Send | Subject line | Open | Click | Click-through |
|---|---|---|---|---|
| Feb 2023 | You're Going to LOVE these discounts and recipes! | 40.2% | 6.1% | 15.2% |
| Jan 2023 | The New Year Means New Recipes and Savings! | 38.8% | 5.5% | 14.2% |
| Feb 2024 | Unwrap February's Gifts: Exclusive Insights & Offers Inside! | 36.7% | 5.3% | 14.6% |
Click-through is clicks divided by opens. Source: HubSpot.